Rule 1 - Misrepresentation
It is unethical to deceive or mislead purchasers, by advertising, labelling or otherwise, as to the character, quantity, size or weight of any product.
Rule 2 - Substitution of Products
It is unethical to substitute one product for another, where such substitution might deceive or mislead a purchaser.
Rule 3 - Misleading Price Lists
It is unethical to publish a price list which might deceive or mislead a purchaser.
Rule 4 - Deceptive Invoicing, etc.
It is unethical to issue an invoice or similar document which might deceive or mislead a purchaser, competitor or member of the public.
Rule 5 - Prohibited Discrimination
It is unethical to give any credit, discount, refund or other price differential where this, if it offends the existing practice in the trade, would not only discriminate unfairly between purchasers of similar goods, but also give one of them a monopoly or unfair advantage.
Rule 6 - Prohibited Forms of Trade Restraints - Unlawful Price Fixing, etc.
It is unethical to agree or conspire with other members to fix or maintain the price of goods, or otherwise restrain trade.
Rule 7 - Prohibited Sales Below Cost or at Unreasonably Low Prices
It is unethical to sell or offer products below cost or at unreasonably low prices with the intention of lessening competition, prejudicing a competitor or creating a monopoly.
Rule 8 - Enticing Away Employees of Competitors
It Is unethical to entice away the employee or sales representative of a competitor with the intention of lessening competition, provided that this Rule shall not prevent an employee from seeking more favourable employment.
Rule 9 - Defamation of Competitors or False Disparagement of their Products
It is unethical to disparage a competitor by falsely Imputing inefficiency, questionable credit standing or other mis-conduct.